Tag Archive: motorhead

The latest addition to the Motörhead alcoholic merchandise range is… a beer

Although not quite at the Gene Simmons/KISS level of ridiculousness, Motörhead’s Lemmy Kilminster has been known to not be shy when it comes to trying to make a buck off the reputation of the loudest band in rock and roll. And why not – it’s certainly deserved and the music industry itself is certainly no goldmine.

After filming a commercial for Kronenbourg 1664 with a pretty cool slowed down version of the classic tune Ace of Spades, and adding to the existing  Motörhead Vodka and  Motörhead Shiraz, a  Motörhead beer is being released – but you can only get it if you live in (or are visiting) Sweden. Called Bastards and brewed by Krönleins, the lager costs SEK19.90 – that’s £1.81, €2.35, or USD $2.87 and is only available through the chain ‘Systembolaget’.

The beer is described thusly:

“For all beer drinkers and hell raisers, fans of loud and fast rock and roll, no matter if you have no class or if you are a damaged case, this mean machine lager is fuel for any head banging opportunity.”

And that, my friends, is something to raise a glass to.

Lemmy has again shown why he is God. From a recent interview with Q Magazine, on re-recording Motorhead’s classic track Ace of Spades for a Kronenbourg 1664 commercial:

"It’s a sign that we got paid a lot of money by a beer company. They asked us to do it and I said yes," Lemmy said. "How much? None of your business."

While no one’s surprised that money exchanged hands – we weren’t born yesterday – what’s refreshing is Lemmy’s “fuck you” honesty about the whole thing. So take that, everyone who said he’d sold out – people need money to live. And it’s a beer commercial – I can’t think of anything more metal than that. Good on ya Lemmy!

Source: Blabbermouth

Lemmy’s Kronenbourg gamble


This is probably old news by now – but hey, around here, we’re all about our taking it easy.

In a surprising change of pace, Lemmy has recorded a slowed-down acoustic version of the classic ode to gambling Ace Of Spades for a beer commercial – notably, Kronenbourg 1664. The song has also been made available as a free download, but only if you’re using Spotify.

The reactions from around the place have been varied. MetalSucks expressed outrage with NOW WE HAVE A REASON TO BE ASHAMED OF MOTORHEAD, TOO. But most of the commenters on that post were much more chilled out about the whole thing – for starters, Kronenbourg has a reputation as a very good beer and hell… it’s Lemmy. The man is a god to most metal die hards – he’d have to something a lot more drastic than an acoustic beer commercial to tarnish his reputation.

I think the song sounds cool and hell, a nice cold Kronenbourg would go down a treat right about now.

The commercial is below – what do you think? Is it a sell out, or do some people need to chill out?