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Joe Elliott, frontman of venerable English rock outfit Def Leppard, is launching his own beer next week in Dublin. According to RTE, it’s "a pilsner style" that has "a deep, rich malt character, with generous hop bitterness".

But get this – it’s called Down ‘n’ Outz, which is apparently the name of his side-project. What is he trying to tell us about his musical career?

So who wants to try a beer named after a down n‘ out rocker?

Here’s Def Leppard in less desperate times: