Tag Archive: motorhead

The latest addition to the Motörhead alcoholic merchandise range is… a beer

Although not quite at the Gene Simmons/KISS level of ridicu­lous­ness, Motörhead’s Lemmy Kilmin­ster has been known to not be shy when it comes to try­ing to make a buck off the rep­u­ta­tion of the loud­est band in rock and roll. And why not — it’s cer­tainly deserved and the music indus­try itself is cer­tainly no goldmine.

After film­ing a com­mer­cial for Kro­nen­bourg 1664 with a pretty cool slowed down ver­sion of the clas­sic tune Ace of Spades, and adding to the exist­ing  Motör­head Vodka and  Motör­head Shi­raz, a  Motör­head beer is being released — but you can only get it if you live in (or are vis­it­ing) Swe­den. Called Bas­tards and brewed by Krön­leins, the lager costs SEK19.90 — that’s £1.81, €2.35, or USD $2.87 and is only avail­able through the chain ‘Systembolaget’.

The beer is described thusly:

For all beer drinkers and hell rais­ers, fans of loud and fast rock and roll, no mat­ter if you have no class or if you are a dam­aged case, this mean machine lager is fuel for any head bang­ing opportunity.”

And that, my friends, is some­thing to raise a glass to.

Lemmy has again shown why he is God. From a recent inter­view with Q Mag­a­zine, on re-recording Motorhead’s clas­sic track Ace of Spades for a Kro­nen­bourg 1664 commercial:

It’s a sign that we got paid a lot of money by a beer com­pany. They asked us to do it and I said yes,” Lemmy said. “How much? None of your business.”

While no one’s sur­prised that money exchanged hands – we weren’t born yes­ter­day – what’s refresh­ing is Lemmy’s “fuck you” hon­esty about the whole thing. So take that, every­one who said he’d sold out – peo­ple need money to live. And it’s a beer com­mer­cial – I can’t think of any­thing more metal than that. Good on ya Lemmy!

Source: Blab­ber­mouth

Lemmy’s Kronenbourg gamble


This is prob­a­bly old news by now — but hey, around here, we’re all about our tak­ing it easy.

In a sur­pris­ing change of pace, Lemmy has recorded a slowed-down acoustic ver­sion of the clas­sic ode to gam­bling Ace Of Spades for a beer com­mer­cial — notably, Kro­nen­bourg 1664. The song has also been made avail­able as a free down­load, but only if you’re using Spo­tify.

The reac­tions from around the place have been var­ied. Met­al­Sucks expressed out­rage with NOW WE HAVE A REASON TO BE ASHAMED OF MOTORHEAD, TOO. But most of the com­menters on that post were much more chilled out about the whole thing — for starters, Kro­nen­bourg has a rep­u­ta­tion as a very good beer and hell… it’s Lemmy. The man is a god to most metal die hards — he’d have to some­thing a lot more dras­tic than an acoustic beer com­mer­cial to tar­nish his reputation.

I think the song sounds cool and hell, a nice cold Kro­nen­bourg would go down a treat right about now.

The com­mer­cial is below — what do you think? Is it a sell out, or do some peo­ple need to chill out?