Although not quite at the Gene Simmons/KISS level of ridiculousness, Motörhead’s Lemmy Kilminster has been known to not be shy when it comes to trying to make a buck off the reputation of the loudest band in rock and roll. And why not — it’s certainly deserved and the music industry itself is certainly no goldmine.
After filming a commercial for Kronenbourg 1664 with a pretty cool slowed down version of the classic tune Ace of Spades, and adding to the existing Motörhead Vodka and Motörhead Shiraz, a Motörhead beer is being released — but you can only get it if you live in (or are visiting) Sweden. Called Bastards and brewed by Krönleins, the lager costs SEK19.90 — that’s £1.81, €2.35, or USD $2.87 and is only available through the chain ‘Systembolaget’.
The beer is described thusly:
“For all beer drinkers and hell raisers, fans of loud and fast rock and roll, no matter if you have no class or if you are a damaged case, this mean machine lager is fuel for any head banging opportunity.”
And that, my friends, is something to raise a glass to.