According to Robinsons, the family-run brewery in Stockport (UK) making Iron Maiden’s Trooper Ale, demand for the brew is unprecedented in the company’s 175 year history.
Marketing director David Bremner says “for the first time in our history we’re brewing three times a day and six days a week” — which is apparently more than double their normal production. He also mentioned that they had not spent any money on advertising. Which, considering how rabid Iron Maiden fans can be, is not really surprising.
The ale is not yet available, but can be pre-ordered on the beer’s web site. Yes, the beer has it’s own web site.