Lemmy has again shown why he is God. From a recent interview with Q Magazine, on re-recording Motorhead’s classic track Ace of Spades for a Kronenbourg 1664 commercial:
"It’s a sign that we got paid a lot of money by a beer company. They asked us to do it and I said yes," Lemmy said. "How much? None of your business."
While no one’s surprised that money exchanged hands – we weren’t born yesterday – what’s refreshing is Lemmy’s “fuck you” honesty about the whole thing. So take that, everyone who said he’d sold out – people need money to live. And it’s a beer commercial – I can’t think of anything more metal than that. Good on ya Lemmy!